Quickly audit your Meta/Google marketing performance. Input spend and conversion statistics to see whether a campaign is generating true contribution profits or secretly bleeding money.
Gross Margin per unit (Selling price minus COGS/shipping/fees).
Strong positive contribution margin. This ad is healthy. Increase budget by 15-20% increments.
In paid advertising, a campaign might show a high ROAS (e.g. 3.0x) but still lose money because your gross product margins are tight. The **Scale or Kill Ad Auditor** checks both the ROAS score and your net pocket profit. If your CPA (Cost per Purchase) exceeds your SKU margin, every sale you make generates a cash loss.
Scale budgets only when your **Net Profit after Ads is positive** and your ROAS is well above the breakeven ROAS limit. Scale slowly—around 15% to 20% budget increases every 3 days—to prevent resetting the learning phase.
Kill campaigns immediately if they are operating below your breakeven threshold for more than 3 consecutive days, or if the cost-per-purchase (CPA) is higher than the net cash margin.