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PPC Campaign Search Term
Keyword Burn Auditor

Audit your ad campaigns instantly. Drag and drop your Amazon or Flipkart Campaign Search Term spreadsheet to isolate money-bleeding terms and harvest high-ROAS keywords.

Drag & Drop Search Term Report

Supports Amazon Advertising raw search term report (CSV/Excel) or Flipkart PLA Search Term xlsx spreadsheet.

How the PPC Keyword Burn Auditor Saves Your Budget

Marketplace PPC campaigns on Amazon and Flipkart frequently match your ads to irrelevant search terms. An ad group might bid on generic keywords, racking up 15-20 clicks without a single sale, silently bleeding your budget. The **Keyword Burn Auditor** identifies these "Money Burners" instantly. You can copy the list of burner terms with 1-click and upload them as **Negative Exact** targets in your Seller Console to halt wasted ad spends immediately.

How to download PPC reports

Log in to your **Amazon Advertising Console** or **Flipkart Seller Portal**.
Go to **Measurement & Reporting → Sponsored Ads Reports**.
Create a new report, select **Report Type: Search Term**, set the date range (e.g. last 30 days), and click **Run Report**.
Download the generated `.csv` or `.xlsx` report and drop it in the auditor above.

Negating vs. Scaling Strategy:

Add as Negative: If a keyword has 10+ clicks (or ₹200+ spend) and 0 sales, negate it. It is a cash drain.
Scale Bids: If a keyword has sales and a ROAS above 3.5x, shift it to a dedicated manual campaign and increase the bid budget to capture more impression share.

Are you reconciling your overall marketplace payouts too?

Avoid losing money from logistics fee overcharges and missing warehouse returns.

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